Privacy Statement

Effective Date: August 7, 2026

The Innovative Fuels Alliance, IFA (“we,” “our,” or “us”) is committed to protecting the privacy and security of personal data. This Data Privacy Policy outlines how we collect, use, store, and protect your information in compliance with applicable data protection laws.

1. Information We Collect

We may collect the following types of information:

Personal Information: Name, email address, organization, and any other details you provide when submitting a contact form.
Communication Data: Records of your interactions with us, including emails, customer support requests, and feedback.
Automatically Collected Information: When you visit our site, we and our service providers automatically collect certain technical information through cookies and similar technologies, including your IP address, browser and device type, pages viewed, and referring pages. This is collected using Google Analytics 4, Ahrefs Web Analytics, and our advertising partners’ cookies. See the Cookies and Tracking Technologies section below for details.

2. How We Use Your Information

We use your information for the following purposes:

To provide, maintain, and improve our services.
To communicate with you regarding updates, promotions, or customer support.
To enhance security and prevent fraudulent activities.
To comply with legal obligations and enforce our policies.

3. Sharing of Information

We do not sell your personal information for money. However, because we work with advertising partners that use cookies and similar technologies for targeted advertising, this may be considered a “sale” or “share” of personal information under certain state privacy laws (such as the California Consumer Privacy Act, as amended by the CPRA), even though no money changes hands. See the Your Rights and Choices section below for how to opt out. We may also share data with:

Service Providers: Third-party vendors assisting with analytics, marketing, and IT services.
Advertising Partners: Third-party advertising networks and platforms — including major social media advertising platforms (such as Meta, LinkedIn, TikTok, and X) and our programmatic advertising partner, StackAdapt, that help us deliver and measure targeted advertising based on your activity on our site.
Legal Authorities: When required by law, regulation, or to protect our rights and safety.
Business Transfers: In the event of a merger, acquisition, or asset sale.

4. Data Security

We implement industry-standard security measures to protect your data from unauthorized access, alteration, or loss. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

5. Your Rights and Choices

Depending on your location, you may have the following rights regarding your data:

Access & Correction: Request a copy of your personal data and correct inaccuracies.
Deletion: Request the deletion of your data, subject to legal exceptions.
Opt-Out: Withdraw consent for marketing communications.
Opt-Out of Sale/Sharing: Opt out of the “sale” or “share” of your personal information, including for cross-context behavioral advertising.
Data Portability: Request your data in a structured, commonly used format.
Non-Discrimination: We will not discriminate against you for exercising any of these rights.

To exercise these rights, please contact us at info@InnovativeFuelsAlliance.com

6. Cookies and Tracking Technologies

We use the following categories of cookies and similar technologies:

Essential/Functional Cookies required for the Site to operate correctly;
Analytics Cookies from Google Analytics 4, which collects information such as your IP address, browser/device type, and pages viewed, and Ahrefs Web Analytics, which is cookieless and collects only aggregated, non-personal data; and
Advertising Cookies used by our advertising partners (see Sharing of Information above) to deliver and measure targeted advertising. You can manage cookies through your browser settings, and see the Targeted Advertising section below for advertising-specific opt-out options.

7. Data Retention Practices

We retain your data for as long as necessary to fulfill the purpose for which it was collected, or as required by law.

8. Children’s Privacy

Our Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we learn that we have inadvertently collected such information, we will delete it.

9. Targeted Advertising

We work with third-party advertising partners — including major social media advertising platforms (such as Meta, LinkedIn, TikTok, and X) and our programmatic advertising partner, StackAdapt — to deliver and measure targeted advertising on our Site and elsewhere. See the Third-Party Advertising section below for details on these partners and how to opt out.

10. Policy Updates

We may update this policy periodically to reflect changes in our practices or legal requirements. The updated policy will be posted on our website with the revised effective date.

11. Contact Us

For questions or concerns about this policy, please contact us at info@InnovativeFuelsAlliance.com

THIRD-PARTY ADVERTISING

Third-Party Ad Networks

We work with third-party advertising partners — including major social media advertising platforms (such as Meta, LinkedIn, TikTok, and X) and our programmatic advertising partner, StackAdapt — to serve advertisements on our Site and on third-party websites, apps, and platforms. This enables us and these partners to target advertisements about our advocacy campaigns and content that may interest you. These partners may use cookies, pixels, web beacons, and similar tracking technologies to measure the effectiveness of their ads and personalize advertising content. These technologies are governed by each partner’s own privacy policy, not this one. We may provide these advertising partners with information about your activity on our Site for these purposes.

Users in the United States may opt out of many third-party ad networks. For example, you may go to the Digital Advertising Alliance (“DAA”) Consumer Choice Page for information about opting out of interest-based advertising and their choices regarding having information used by DAA companies. You may also go to the Network Advertising Initiative (“NAI”) Consumer Opt-Out Page for information about opting out of interest-based advertising and their choices regarding having information used by NAI members.

Opting out from one or more companies listed on the DAA Consumer Choice Page or the NAI Consumer Opt-Out Page will opt you out from those companies’ delivery of interest-based content or ads to you, but it does not mean you will no longer receive any advertising through our Site or on other websites. You may continue to receive advertisements, for example, based on the particular website that you are viewing (i.e., contextually based ads). Also, if your browsers are configured to reject cookies when you opt out on the DAA or NAI websites, your opt-out may not be effective. Additional information is available on the DAA’s website at www.aboutads.info or the NAI’s website at www.networkadvertising.org.

Online Behavioral Advertising and How You Can Opt-Out

We work with the advertising partners named above (including our social media advertising platforms and StackAdapt), who may use cookies, pixels, and web beacons, along with data collected on our Site, to customize advertisements to you here and on other websites or apps in their networks. These customized advertisements may promote our advocacy campaigns and content, as well as content from third-party partners. Some of these ads are online behavioral advertising, which uses non-personal behavioral information to serve ads more likely to interest you. Depending on the features we enable (such as Meta’s Advanced Matching or similar tools offered by other partners), some of these partners may match a hashed or encrypted version of information you’ve provided us, such as your email address, to their own user data for ad targeting and measurement. We limit these partners from using information we provide them for any purpose other than assisting with our advertising efforts.

For more information about these third-party advertising companies’ privacy policies, visit the Network Advertising Initiative’s website at www.networkadvertising.org. If you prefer to not receive targeted advertising, you can opt-out of network advertising programs that use your information. To do so, please visit: the Network Advertising Initiative’s opt-out page. You can also opt out directly through StackAdapt, our programmatic advertising partner, at stackadapt.com/opt-out-of-sale-targeted-advertising.